Adrian Fisher

Adrian FisherAdrian has a background in farming and landscape contracting before his involvement in social enterprises, initially managing a successful lottery funded project developing a community woodland within the Hull boundary.

Adrian moved to a post as Project Coordinator for another lottery-funded project, Food 360.  The project set out to encourage residents to ‘grow their own’ and change to a healthier diet. Based in a less affluent area of Hull, the project involved over 2,000 people, successfully changing their views of growing, preparing and enjoying food. Leading a team of five, Adrian ran various events and training courses including – Road Shows, Farmers Markets, Town and Country Days and Exhibition Cookery with celebrity chefs. Their ‘square-metre-gardens’ offered residents a novel way of growing vegetables in small spaces.

Adrian followed this work with another £850,000 project, ‘Green Prosperity’, funded by the National Lottery.

Adrian worked with Mark Cleaver to develop the concept that eventually became Rooted in Hull and, as Co-Founder, currently acts as Operations Director

Mark Cleaver

Mark is an experienced land manager in the nature conservation sector and enjoys working with livestock.  He has extensive experience of working with the local community through his previous work as a ranger on countryside sites, in particular at Staunton Country Park, an open farm on the edge of a large housing estate in East Hampshire, and as the Farm Manager for the Wyre Community Land Trust, a ‘Community Supported Agriculture’ project and care farm in Worcestershire.

Locally, Mark worked for the RSPB on a biofuels project, piloting a new approach to managing the transport networks’ natural estate to deliver ecosystem services.  Mark used his free time to explore his interests in sustainable development and started the process that led to the founding of Rooted in Hull with Adrian.

Mark now lives and works in South Wales but continues to play a key role in Rooted in Hull, visiting the city often and working remotely as Finance Director on finance, strategy and innovation.

More about Mark at

Hilary Hamer

Hilary has joined the board of Rooted in Hull bringing a wealth of food experiences gathered over the years in industry, education, health and the needs of the consumer. A food scientist by training she has continued to broaden her work in food policy and has latterly become involved in the sustainable food places national network, working in the city of Hull to make good food more accessible to everyone and to galvanise the city into taking the supply and consumption of sustainable food seriously.

Sarah Hatfield

Sarah joined the board of Rooted in 2019, and brings expertise in community engagement. Bio to follow.

Martin King

Martin has worked on and helped coordinate numerous community projects over the years. Generally bringing people together around themes of food growing, cooking, creativity, art, music and wellbeing. He is an activist at heart and feels passionately about standing with and encouraging those seen by society as the least among us. He has been on the team for several years, helping to build the site, run sessions and coordinate volunteers. Martin plays a guitar made from a spade and his favourite veg is beetroot.

Think Tank Members

Altynay Guney

Altynay joined Think Tank in January 2020, she has a passion for growing and believes that it has a huge impact on people’s mental health and on their overall wellbeing.  Altynay works for the local authority, and enjoys her role within various charities and her non-profit organisation Cosmo, who help migrants to integrate into the local community. She helps us to update our website and uploads YouTube videos on our channel.

Nicola Whitehead

 After working in commercial roles in food manufacturing for 15 years Nicola now works freelance providing support and advice to small food and drink businesses. Passionate about food from Farm to Fork and also good at spreadsheets & strategy planning Nicola is part of our Think Tank and is helping us build our future plans and keep a track of budgets.

Location St. Peter St. Hull HU9 1AA Hours A Company Limited by Guarantee, No.9010389
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