Rooted in Hull began as an idea for a city farm mooted by Hull City Council. The idea came about following a series of consultations around making money go further, where the council were looking to their communities to understand some of the causes of poverty and solutions to them.
Through the consultation and other work that was happening in the city, the City Council suggested that a city farm could be part of a response to the issues raised by the consultation. Further discussions took place with groups and projects in the city and some initial fact finding undertaken. This lead the council to approach the Federation of City Farm and Community Gardens (FCFCG), the membership body and leading experts on city farms, to discuss how a city farm could be created given the shortage of large areas of land.
The FCFCG contacted Mark and Adrian to get involved who came up with the idea of a mobile centre for vacant sites based on ship containers there by reflecting Hull’s shipping heritage. The council then commissioned the FCFCG to carryout a feasibility study, which Mark and Adrian then prepared. As part of the study, Mark and Adrian carried out a further consultation event about this specific approach. The study was completed in December 2013.
During 2014, Mark and Adrian worked building partnerships, raising money and setting up a company. They also set about finding a suitable first location.